Running up to the season premiere of FOX’s hit series The Following, GLOW delivered over 30 pieces of unique custom ad creative for sites including IMDb, TMZ, TV Guide, Yahoo!, Huff Po, Vevo & more in just over a week. With several iterations to deliver and a short lead time, the team worked to ensure [...]

For the better part of the last year I have accosted friends and family members preaching the wonders that awaits them should they sign up for the premium Rdio service. Some within Glow often wondered if I had been paid off, if I was perhaps on Rdio’s payroll.

I was in middle school when I arrived at the conclusion that the music business was ultimately where I’d want my career to begin, with the goal centered on finding my way into a major record label. My ideal job was nothing unique. This of course, was during a time (early-mid 90’s) when music sales were never higher, and the music industry was robust and healthy. Oh how things would change…

First-Ever Browser-Based HTML5 ad for iPad Wins MOBI and OMMA Awards New York – Sept. 27, 2011 – Glow Interactive (www.glowinteractive.com), a leading New York-based interactive marketing, advertising and creative agency, today announced that the first-ever browser-based HTML5 “gamified” ad for the iPad, developed by Glow Interactive for USA Network’s show, WHITE COLLAR, and ran [...]

Great job team! View the project here.

CABLEFAX SELECTS MIKE MOLNAR, MANAGING PARTNER OF GLOW INTERACTIVE, AS ONE OF ELITE “SWEET 16 OF CABLE” New York – May 12, 2011 – Glow Interactive (www.glowinteractive.com), a leading New York-based interactive marketing, advertising and creative agency, today announced that its managing partner, Mike Molnar, has been selected by CableFAX as a recipient of the [...]

Guess what I learned today? Johnny Depp is the voice of a cute Lizard in Rango that is in theaters March 3rd. Oh and guess what else? Faceoff, a new show on SyFy premieres tonight at 10pm and Ford is committed to more energy efficient vehicle technology. Guess how I learned all of this…

It’s no surprise that Apple has dropped the ball in creating and delivering iAds, they shouldn’t have entered the creative space in the first place.

When Apple announced that they would be exclusively creating iAds for clients, most industry insiders were skeptical. Turns out they were right, as the result has been delayed ads, delayed campaign rollouts and a slew of dissatisfied customers.

This topic is obviously trending and nothing new but the more I hear about it, the more it irks me. There has been a huge uproar over Apple’s blog post last week regarding rejecting apps with location-based advertising…

“The only things certain in life are death and taxes.”

We can thank Ben Franklin for penning that truism. However, if Benny were alive today, he might have modified it to read “The only things certain in life are death and taxes and increased interactive marketing budgets.”