RIM’s Blackberry franchise is a wonderful case study in the dire consequences of corporate + creative complacency, as well as the effects and unavoidable fate of operating within an anti-risk/anti-innovation vacuum.

“The only things certain in life are death and taxes.”

We can thank Ben Franklin for penning that truism. However, if Benny were alive today, he might have modified it to read “The only things certain in life are death and taxes and increased interactive marketing budgets.”