Our “Valerie Selfie” for The Comeback on HBO is nomintated for an OMMA Award

Finalist in: Use of Humor


As they attempted to revive “The Comeback” after nearly a decade, HBO and GLOW had a big challenge in front of them: How do you reintroduce an “old” character in a new media environment? What they did was sent 18-inch-tall cutouts of Valerie Cherish, played once anew by Lisa Kudrow, to various media influencers. A host of social and media coverage followed, including a segment on “Anderson Cooper 360.”

See the Anderson Cooper segment here: http://ac360.blogs.cnn.com/2014/11/06/ridiculist-i-do-want-to-see-that/

Categories: News, Social Media