Pin like A “Million Dollar Shopper”

To support the premiere of Lifetime TV’s new series “Million Dollar Shoppers,” GLOW developed and launched an innovative Pinterest sweepstakes and social media content campaign. Fans can join in on the fun of “Million Dollar Shoppers” by pinning their choice of outfit choices for a demanding client as the professional stylists complete their challenge on the show. To further drive tune in and engagement, GLOW created a unique content series with highlights, quotes and other shareable moments from the show. Check out more on Pinterest and Facebook.

Categories: Content Lab, News, Social Media