A&E – Longmire “Out West-agram”

GLOW and A&E partnered up once again in a successful promotion that engaged the network’s fan base and spirited them to join in the conversation around A&E’s new and exciting drama series, Longmire. As the network’s hit new show, Longmire is a contemporary crime thiller set in Wyoming, following the turns and twists of Absaroka County and its dedicated and charismatic sheriff, Walt Longmire.

This execution encouraged fans to show A&E and their fellow Longmire fans what being and living ‘Out West’ means to them through Instagram. Fans rapidly began capturing emotions, feelings of nostalgia, memories, people, places and history; all central elements captured in the imagery of the show. With A&E, GLOW designed and built the Facebook application where users could have a central destination to observe the images, like and share with friends; providing a wonderful visualization that captured Longmire’s true essence.

Link to the Contest:

https://www.facebook.com/LongmireAETV/app_357688570965401

Update:

Press Coverage:
http://www.lostremote.com/2012/07/17/how-ae-used-instagram-to-promote-longmire/

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