Size Does Matter

“Coming together is a beginning.  Keeping together is progress.  Working together is success.”  ~ Henry Ford

One of the many benefits of working at a small agency is getting to know and interact with every single person in the company.  This promotes such a great sense of togetherness and makes the working environment open, friendly and comfortable.  We know and care about what’s going on in each other’s lives and have a sense of camaraderie almost by default since we all see each other and come into some kind of contact everyday.

However, the advantages of this sense of community do not end at mushy feelings about liking one’s coworkers.  We are a true team and this gives us an important business edge: we communicate.  Account managers, designers, developers, programmers, partners…we all talk to each other and this affords us with a number of important advantages.

  1. Limited distortion of client comments, or what I like to call, “the Password effect.”  At our company, client directives goes through one person and then directly to the team.  This helps to prevent the message getting changed and garbled, as is often the case, when it has to go through several different people before getting to the production team.  Like a game of Password, the closer you are to the source, the clearer the message.
  2. A united vision for the project at hand.  When the entire team is involved in the process from the start, everyone has the same understanding of the goals for the end product.  We keep each other on point by asking questions, talking things out and checking in frequently.  This focused approach keeps things running smoothly and more importantly, efficiently.
  3. A sense of pride in the work.  When everyone is in the loop and communicating extensively throughout the course of a project, each member of the team wants to put forth their best effort to keep things on track and create the highest quality product possible.
  4. Accountability to one another.  Directly relating to the point above, we are driven to do our best work not by fear, or financial motivations.  These may be influences to some degree, but a major contributing factor is that we don’t want to let down our teammates.

This is not to say that life at a small agency is perfect – communication occasionally breaks down and mistakes still happen.  But our unified team approach helps keep these instances to a minimum. At many larger agencies, it seems that because of the added layers of hierarchy and bureaucracy, the old adage often rings true that the left hand doesn’t know what the right hand is doing.  Luckily, we don’t have that problem.  For better or worse, we are all in it together.  And most of the time, it is for better.

  • Jcampbell529

    what a boss ass company