GLOW’s Mike Molnar featured in Tab Times speaking on the fate of the “Click-Through”

iPad advertising: Click-through is a relic of the past, but what’s next? Increasingly the answer is ‘engagement’, and it’s forcing advertisers and marketers to step way out of their comfort zones.

Thanks at least in part to Apple’s new Newsstand, magazines and newspapers seem to be enjoying a resurgence among subscribers that many would have thought unattainable just a year ago.

Continue reading the article on Tab Times…

Categories: Media, News