GLOW Takes Two Industry Awards For Gamified USA Network “White Collar” HTML5 Ad

First-Ever Browser-Based HTML5 ad for iPad
Wins MOBI and OMMA Awards

New York – Sept. 27, 2011 Glow Interactive (, a leading New York-based interactive marketing, advertising and creative agency, today announced that the first-ever browser-based HTML5 “gamified” ad for the iPad, developed by Glow Interactive for USA Network’s show, WHITE COLLAR, and ran on The New York Times’ HTML5 web page in January in conjunction with the show’s seasonal debut, has been recognized by two distinguished industry awards in less than a week’s time.

Last week, Glow Interactive was the recipient of the 2011 MOBI Award (produced by Digiday and presented at The MOBI Awards Gala on September 21) for the “Best iPad/Tablet Advertising Campaign” for the interactive, rich media mobile advertisement for USA Network’s WHITE COLLAR. Then last night at the OMMA Awards 2011 Ceremony, Glow Interactive was presented as the winner for online advertising creativity in the “Rich Media: Single Execution” category for that same ad execution. The OMMA Awards for Online Advertising Creativity “honor those advertisers that push the potential of online advertising creative.”

“We are so proud of the Glow team and every member involved in creating this ad,” said Mike Molnar, managing partner of Glow Interactive. “This ad and the work put into it is a great testament to what innovative and creative advertising can really do to stretch the boundaries on the latest platforms and take engagement to a whole different level.”

The interactive, rich media advertisement was developed for USA Network’s show, WHITE COLLAR, with two main objectives: 1) raise brand awareness and 2) engage viewers to interact with the in-page game to unlock exclusive content of the show. The results of the campaign proved these objectives successful and served as a first-ever industry catalyst to prove a truly interactive “touch and experience” model designed to encourage engagement through a casual game format can work better than the traditional formats. The campaign boasted a total interaction rate of 6.22%, with nearly 36% of total viewers who watched the videos to completion in one day.

For more information about the campaign’s details, including creative credits, objective, strategy and results, Glow Interactive’s MOBI Award submission can be viewed here: The project can also be viewed at

Press Contact:
Jamie Larson
Intersect Communications for Glow Interactive
PH: 512-296-9611

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