Glow Interactive Announces New Social Division Led By Industry Pioneer, Howie Kleinberg

NEW YORK, Aug. 3, 2011 /PRNewswire/ – Glow Interactive, a leading New York-based interactive marketing, advertising and creative agency, today announced a new division of the company. GLOW Social, a division offering strategy, marketing and PR in the world of digital media, is being led by acclaimed industry veteran, Howie Kleinberg, who joins the Glow team as President of Digital.

“I’ve known and worked closely with Pete Levin (co-founder), Ted Kacandes (co-founder), Mike Molnar(managing partner) and the entire Glow team for over a decade,” said Mr. Kleinberg, “and I can’t think of a more creative, talented and focused group of executives to partner with. Their desire to build a world-class team and truly offer a full-service experience without compromising the creativity and use of newest, best-of-breed technologies is rare in this market.”

Glow and Kleinberg will not only take these creative campaigns and solutions to current clients, but will also be able to offer innovative programs to leaders in other industries including pharmaceutical, automotive, consumer packaged goods and more (for more on Glow’s client roster, visit www.glowinteractive.com/about).

Prior to Glow, Mr. Kleinberg was a senior vice president for interactive marketing firm, Electric Artists. Kleinberg guided the firm from its initial base in the music business into a company with a diverse base of clients throughout the media and entertainment sector. In this role, he helped some of the industries biggest brands innovate and utilize digital and social media strategies to drive discussion and word-of-mouth about their products and brands by spearheading social media and digital strategy as well as online marketing and PR. In addition to his tremendous success in the television market, which included digital marketing and PR campaigns for top cable television networks including USA Network, Food Network, HGTV, A&E, History, VH1 and Comedy Central, Kleinberg’s early part of his multi-decade career involved working closely with musical acts that were built on grassroots support, including Hootie & The Blowfish, Blues Traveler, Joan Osborne and The H.O.R.D.E. Festival.

From social consulting and strategy through execution, to online marketing, PR, contests and promotions, tune-in campaigns, content distribution and measurement, the added services provided by Glow Social’s exceptional teams and individuals that specialize in building successful social media campaigns are backed by proven success in several verticals. Services include activities in social consulting, strategy and execution; online marketing; and digital PR. For a full list of services, please visit www.glowinteractive.com/social.

“We’ve worked closely with Howie for more than 10 years, and what he now brings to Glow is an expertise in social community that allows our new division to provide the final pieces of the creative puzzle to our clients,” stated Peter Levin, CEO and co-founder of Glow Interactive. “With our already successful divisions of Glow Productions and Glow Play under the Glow Interactive umbrella, Glow Social will further enhance our company to be a full service creative agency in every capacity.”

For more information about Glow Social, please visit www.glowinteractive.com/social.

ABOUT GLOW SOCIAL MARKETING, STRATEGY & PR:

Glow Social was born out of a passion for communication, interaction, people, brands and a respect for relationships. Combining our decades of experience and successes, we are committed to providing our clients with the results and service they deserve by building on our prior learning’s and accomplishments to build the most successful digital marketing campaigns possible.

ABOUT GLOW INTERACTIVE:

Glow Interactive is an award-winning, digital marketing and creative agency based in New York City that is driving an online evolution that puts consumers first, ensuring they’re engaged, entertained, challenged and connected no matter the medium. Over the last decade, Glow has focused on using the latest design practices and technology to develop successful, dynamic interactive marketing and advertising campaigns, branding initiatives, games and viral applications. The company’s success is illustrated by its long list of Fortune 500 and 1000 clients, including USA Network, Toyota, Showtime, Canon, Discovery Channel, Avon, The History Channel, A&E, Conde Nast, Wendy’s, Microsoft and others. Divisions of Glow Interactive include Glow Productions, Glow Play and Glow Social Marketing, Strategy & PR.

For more information about Glow Interactive, please visit www.glowinteractive.com.

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