Apple getting into the ad business?

This topic is obviously trending and nothing new but the more I hear about it, the more it irks me. There has been a huge uproar over Apple’s blog post last week regarding rejecting apps with location-based advertising:

“If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.”

Why does this suck? Because it doesn’t allow developers or advertisers to deliver relevant ads to users depending on where they are. There is a caveat however. If your app is a location-based app, it’s OK to serve geo-targeted ads. If your app is a game, rejected. Apple claims that this is to protect the user experience but really, how would serving location-based ads in a game comprise the user experience?

The real reason, as most see it, is to leverage their recent purchase of the Quattro ad network which will most likely be integrated into the iPhone development SDK.

About Peter Levin
Peter Levin is a true early adopter, with more than 20 years in the emerging technology sector. His vision and intimate understanding of highly-technical applications balanced with marketing and creative savvy has helped shape the current interactive community. From working with big brands creating non-intrusive user experiences to developing highly-technical portals connecting online communities, Levin and his Glow team have taken paper concept to interactive reality over-and-over again. Levin co-founded Glow Interactive, a leading interactive agency, in 1999 with childhood friend and partner Ted Kacandes. The company has experienced positive growth during its 11 years of business and is privately-funded; weathering two technology industry storms. Levin currently oversees the overall business direction of the company, while working hand-in-hand with clients and staff to ensure the founding principles of interactive quality first established by Glow are continued to be adhered to. Glow provides big thinking backed by solid creative, quality and nimble execution. Some of Glow's clients include: A&E, AOL, Atari, Bravo, Canon, Comedy Central, Discovery Channel, HBO, Keds, Microsoft, Showtime, The History Channel, USA Network and SciFi Channel. Additionally, Levin and his partners have worked closely with many of today's celebrities to extend their personal brands online, which include Gene Simmons, Criss Angel and Dule Hill.